BI used to mean something..., well done Elad Israeli

Just Another Fool with a Tool
— Once, when Business Intelligence (BI) wasn't a multi-billion dollar industry, it was an idyllic concept which revolved around enabling an analytic approach to business decision making. That's what made me fall in love with BI over 10 years ago and what, in my view, gives the BI space its misty glow.
At the heart of the Business Intelligence concept lies the seemingly trivial ability to get answers to important questions. The CEO may ask the CFO how quarterly sales look compared to the previous year, and the online marketer may ask himself to which landing page they should direct new traffic for maximum conversions. To each of them, their question is equally important and has great impact on their course of action.